As part of the demand generation team, I reworked existing assets and built new marketing pieces for the an international company.

Our initial work was rebranding the company’s landing pages and emails to get them all aligned and on brand. My work was to come up with a working brand system to unite all these assets and the existing one varied from space to space and project to project.

As part of the remarket, we also put together eBooks and other downloads for the funnel. I designed the assets twice! Once in English and then again in French. French language documents require about 30% more words than English, so while we could translate the website automatically, printed pieces had to be designed with a language swap in mind.